Author: Lin Chen

People want to see the face behind the name before they book an appointment. Whilst stock images do the job, photography takes your practice a step higher by building a genuine connection and personal relationship with your visitor before they’ve even met you. It’s also an opportunity to showcase your practice and build familiarity for your patients to make them feel more at ease when they arrive.

Our team of experienced graphic designers take the time to research and understand your brand so that they can convey your message and purpose. We understand that designing for the medical field isn’t like other industries because the medical data needs to be easily understood as well as aesthetically-pleasing.

Medimark can design:

– Referral pads
– Appointment cards
– Business cards
– Infographics
– Advertisements
– Trade show material
– And much more

Video marketing isn’t easy, but when done well it can convert viewers into patients. Studies have shown video can produce more conversions than any other content. That is because the visual message is easily understood, more engaging, more memorable, drives more traffic and holds an advantage over 2 dimensional text. At Medimark, our experienced team are experts at visual storytelling, and we can create high quality videos for your practice.

Medimark can create:

– Compelling graphics
– Engaging storylines
– Crisp Imagery

At Medimark we have a team of award-winning medical copywriters with SEO accreditation that can make your website easy to understand. We make patient-centric and user-friendly websites using language that is easily understandable. It’s important that the language used on your medical practice’s website is clear for patients and your peers to understand. The content we create complies with medical marketing regulations and is specific to your industry to reinforce your credibility and online presence.

We make our copy readable to:

– Minimise confusion and cognitive exhaustion that leads to inaction
– Easily communicate your ability to help patients with their condition
– Explain why patients should choose you
– Persuade potential patients to book an appointment

How you stay in touch with patients and convey important information to them about your practice is vitally important. Medimark can develop and execute a marketing communications strategy that aligns with your vision and your values. We understand and work within the APHRA (Australian Health Practitioner Regulation Agency) regulations to achieve your goals.

As well as having consistent branding, you should have other material that you can distribute to your patients and referrers. Branded material keeps your medical practice front of mind. Patients will see you as a reputable source when provided with information about medical conditions and treatment options. Consistency in branding builds brand equity and an increased level of professionalism.

Medimark can design:

– Branded stationery
– Flyers
– Brochures
– Merchandise
– And more

Public relations, when done correctly, can be picked up by many media outlets giving your practice more exposure to a larger audience. Patients who may not otherwise know your practice become familiar with your brand through solid public relations efforts. PR builds your brand equity, trust, credibility and perception as being honest and reliable. When you have been featured by a third-party source, subconsciously people feel more comfortable with you. People who are seen in the media (for the right reasons) are regarded as an expert in their field.

Medimark can help you gain visibility through various channels including:

– Television
– Radio
– Social Media: (Facebook/Instagram/YouTube)
– Newspapers (paper/online)

You may not think of yourself as a ‘brand’ because you work in the medical industry, but you are one, so how do you want people to see you? By creating professional-looking branding tools, you are building an identity to instill trust and recognition.

Medimark can help you with:

– Brand strategy

– Brand identity

– Brand collateral

Consistently branding your professional expertise and skills reinforces your professional reputation.

Medimark has a team that specialises in creating custom website designs for medical specialists, pharmacists, clinical trial research centres, and other healthcare professionals. We design websites that resonate with your patients and referrers using language that flows for a seamless user experience. Our team also creates content that complies with medical marketing regulations, is specific to your industry and gives credibility to your online presence.

Your medical practice’s website should be doing the following:

– Saving practice time by automating processes (eg. annual check-up reminders to patients)
– Reducing running costs (traditional marketing costs more)
– Increasing appointments (responsive sites rank better in search engines)
– Improving patient care (more time dedicated to patients)
– Providing your patients with the information they need
– Making it easier to book appointments

It’s important that medical practice owners keep up to date on the changing conditions of the healthcare industry. Unfortunately, many practitioners simply do not have the time or know what reports to look at. Our Medimark consultants can offer advice and expertise to improve your business performance in these areas:

– Operations
– Culture
– Profitability
– Management
– Structure
– Strategy

By looking at financial data we can help you develop a budget that will better manage your cash flow and increase productivity which will save you thousands of dollars in the long-term

We understand that it’s difficult for doctors and physicians to conduct their own market research as they are busy focusing their time on assisting and guiding patients.

Medimark can gather records and analyse information about:

– Patients
– Competitors
– Markets

By doing this we can give you insight into performance, patients, referrers and peers.

Medimark can help you plan:

– CPD accredited GP educational events
– Patient information nights
– Trade shows
– Large scale conferences
– Webinars

Physicians aren’t given the same level of support as other professionals with respect to business development. There is a stigma surrounding medical marketing makes it difficult for medical specialists to see the value in business development. While this mentality is slowly changing, it’s not evolving fast enough. Medimark wants to know what your practice growth goals are so we can effectively go out and invigorate your untapped referral network in person.

Strategic marketing is a process of planning, developing and implementing initiatives to differentiate from your peers to gain a competitive edge and preferred choice for referrals. This is achieved by focusing on your strengths (both current and potential) and mitigating your weaknesses to provide consistently better value to patients.

Social media is an important part of any digital marketing campaign as it enables your practice to build your brand personality and communicate with current and potential patients and referrers. When you regularly post your own health-related articles or share news stories through social media channels, your practice becomes the authority and leader in the field, so you’ll be referred to as a source of expertise. It’s also a great tool to keep in touch with your referral network.

Medimark can:

– Build your brand

– Promote your accounts

– Curate valuable content

– Engage your social network and community

Most users will look no more than the first 5 pages of a search engine so you want to be ranked higher than your peers. When SEO is done correctly, your medical practice will appear higher in search engine rankings. This increases your listing position and drives more traffic to your website from keywords people are typing to find the services they are looking for.

For example, when looking for a doctor, people would prefer to see one nearby, so using local SEO to optimise your website for these types of searches, enables you to reach more potential patients.

Medimark can:

– Optimise your practice for local search

– Create original content

– Build high quality links